After dedicating a 30 year career to Police Scotland, Helen Pasquale felt compelled to continue to serve and help others. Over her career, she mentored and coached team members and co-workers and knew she would be committed to helping people find the path to their best lives.

Fine Day was approached to develop the brand and digital presence for her new life coaching venture, Untangled Spaghetti. Visually and verbally, we brought Helen’s personality to life and fed that through the identity, and into a fun and engaging website.

Due consideration was given to the user experience to help users feel comfortable when navigating the content and making that all-important, potentially life-changing, first contact.

Client feedback

Fine Day helped me take my concept of a life coaching business, aimed at those who had experienced trauma or stress, and develop it into a company with a strong brand identity.

As soon as I spoke to them, they understood what I was trying to achieve and captured that vision in a brilliant website and visual identity.I will continue to work with them as my business develops and I am so glad that I found them.

— Helen Pasquale, Founder