Repositioning a Century-Old Brand for a New Generation…

Frasers of Ellon, a family-run furniture and homeware retailer with 100 years of history, approached us to refresh their brand and help them connect with a new generation of customers across the North East of Scotland. With a dynamic new leadership team in place, they needed a bold identity and marketing approach to stand out from both local independents and national chains.

We focused on what made Frasers unique: standout customer service, quality products and reliable delivery. From this, we developed a new brand identity and rolled it out across their showroom, vehicle livery, digital platforms — and through a full campaign suite including animated TV adverts, radio spots and digital marketing.

The results have been striking. Despite a drop in footfall during COVID, Frasers has seen a significant rise in sales and now competes confidently with their peers, while retaining the trust of their loyal customer base.


Client Feedback:

Fine Day really listened to what we wanted to achieve with our brand identity and we have been so impressed with everything. They involved us throughout the whole process, and came up with brilliant concepts and ideas which updated our brand but also kept the history of the business at the core.

— Leanne Watt, Director