We joined forces with Collective on the Cobbles — a passionate group of businesses rooted in and around Belmont Street — to develop the identity and marketing for the Big Belmont Bash, a vibrant city-centre celebration designed to bring people together. Inspired by the granite sets beneath our feet, the collective’s ethos is all about building strength through collaboration — something we brought to life through bold branding, community-led messaging and creative marketing materials across print and digital.

From posters and signage to social content and wayfinding, we delivered a full suite of communications that captured the spirit of the event: fun, inclusive and full of energy. We also designed and produced a range of merchandise giving attendees something memorable to take home and helping spread the word across the city and beyond.

As part of our Fine Times side project, we also curated the music stage, delivering a day-long line-up that blended some of the best local talent. By fusing together scenes and sounds from across the city, we helped turn Belmont Street into a bustling festival space.

The results speak for themselves. In 2025, the Big Belmont Bash drew 17,000 visitors, featured seven live gigs and seven DJs, and supported Citymoves Dance Agency through fundraising and community programming. With activities for all ages — from dance workshops and rugby sessions to street games and giveaways — the events celebrate the power of local energy and collective creativity.