An interactive gallery to support art in local hospitals

For over 30 years, Grampian Hospitals Art Trust (GHAT) has been improving the experience of everyone who spends time in an NHS Grampian hospital. The simple idea of displaying artworks in a hospital environment, and highlighting art and culture as a central component of wellbeing, has won them multiple awards.

Client

Grampian Hospitals Art Trust

Scope

Sector

2021 - A 3D immersive experience

With social distancing restrictions in place we recreated a three dimensional virtual art gallery. The visitors were able to explore various rooms showing the postcards on the walls to select and purchase them directly from there.

2023 - An accessible gallery

The feedback of the visitors from the first instalment helped us to improve the user experience for the second launch of Postcards from Home in 2023.

With a in person event in place we focused on displaying the postcards in a floating gallery and made the purchase process as easy as possible.

Social campaign

From the initial open call to artists to the exhibition launch, we produced a series of animations to promote the project across various social media platforms.

Raising funds

With over 1k visitors in the first week almost half of the offered postcards were sold within 7 days.

Over a period of 1 month for each event a total of £8500 was raised to support the work of the Trust.

During all stages of the project the Fine Day team worked closely with us to develop exactly what was required and supported us throughout to ensure a successful and profitable conclusion to our charitable endeavours.

They are, without doubt, our design partner of choice.

Sam Murray, Chairman

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